I've only seen issue 2 and thought it was pretty reasonable for the first Wakeboard specific uk mag.
(I've never read the edge so can't comment on that)
Seeing the start of a new extreme sport mag reminds me of watching the progression of RAD (skate mag in the early 80's). First few issues were a bit thin on articles but it got bigger and better as time went on.
You can't start out perfect so you need to give them a chance and we'll see what happens
.