Sorry to hear about what happened. My friend was the Editor of Snowboard UK and he had all sorts of dist. problems and you're right about Advertisers.
The market is soooo small in the UK that it is hardly worth bothering unless you have the backing of a bigger organisation to support the mag through the first 2 years.
It's good that people try, and there have been many in the past. I even made the cover of Waterski Illustrated back in 1996.
Trying to keep it non cheesey is difficult when most of the waterski fraternity are very conservative, (you want to try being an official of the BWSF)
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